Clean Ingredients
Grooming
Care for your pet’s skin and fur with safe and
effective ingredients made from plants
What's Inside
What is it?
Naturally derived
What does it do?
Removes impurities, brightens both white and colored coats, and eliminates odors
What is it?
Plant extract
What does it do?
Soothes irritated skin
What is it?
Naturally derived
What does it do?
Soothes irritated skin
What is it?
Natural oil
What does it do?
Smoothes microwrinkles in skin and coat to eliminate frizziness
What is it?
Plant-derived oil
What does it do?
Relieves itching and irritation
What is it?
Natural wax
What does it do?
Natural occlusive and humectant to attract and lock in moisture
What is it?
Derived from sugar beets
What does it do?
Humectant, which draws moisture to the skin and coat
What is it?
Derived from coconut oil
What does it do?
Natural preservative
What is it?
Natural wax from the leaves of the carnauba palm
What does it do?
Natural occlusive, which forms a protective layer to lock in moisture
What is it?
Plant-derived essential oil
What does it do?
Natural scent
What is it?
Derived from coconut oil
What does it do?
Thickens and emulsifies ingredients
What is it?
Plant-derived soap
What does it do?
Cleans and conditions
What is it?
Finely ground oatmeal
What does it do?
Forms a protective layer to lock in moisture
What is it?
Derived from coconut and palm oil
What does it do?
A moisturizing agent and emulsifier
What is it?
Derived from guar seeds
What does it do?
Conditioner
What is it?
Plant-based
What does it do?
Natural thickener
What is it?
Natural essential oil
What does it do?
Natural occlusive that locks in moisture
What is it?
Plant-derived oil
What does it do?
Helps retain and balance moisture to reduce irritation and dryness
What is it?
Plant-derived essential oil
What does it do?
Natural scent
What is it?
Natural essential oil
What does it do?
Natural scent
What is it?
Natural salt
What does it do?
Keeps the pH perfect for your pets
What is it?
Natural essential oil
What does it do?
Natural scent
What is it?
Coconut soap
What does it do?
Cleanser
What is it?
Plant extract
What does it do?
Softens and conditions skin
What is it?
Plant extract
What does it do?
A natural emulsifier
What is it?
Natural essential oil
What does it do?
Natural scent
What is it?
Natural essential oil
What does it do?
Natural scent
What is it?
Natural essential oil
What does it do?
Cleanser
What is it?
Natural essential oil
What does it do?
Natural scent
What is it?
Derived from coconut and olive oils
What does it do?
Natural humectant that draws moisture to the skin and coat
What's Never Inside
What is it?
A preservative used in grooming products that is a known carcinogen and skin irritant.
What to Look For?
Formaldehyde
What is it?
GMOs are believed to cause harm to the environment, farmers and community. The chemicals used to protect these crops run off into the water supply. GMO plant material is not allowed in organic products.
What is it?
Lanolin is used in grooming products to lock in much-needed moisture and prevent water loss. However, it also is an irritant and can cause allergic reactions.
What to Look For?
Lanolin
What is it?
Mineral oil is commonly used in grooming products to lock in moisture to skin but also blocks and clogs pores, impacting the skins ability to remove debris and toxins. It often comes from petroleum.
What to Look For?
• Mineral Oil
• Paraffin
• Paraffinum Liquidum
• Synthetic Wax
• Petrolatum
• Ceresine Isoparaffin
What is it?
Chemical preservatives that prevent growth of bacteria or mold but are known to cause hormone disruption and cause environmental damage. They have also been found to accelerate skin aging, skin rashes and allergies.
What to Look For?
• Methylparaben
• Ethylparaben
• Isobutylparaben
• Propylparaben
• Heptylparaben
What is it?
Synthetic chemicals found in grooming products as a thickener, softener, or to attract moisture but can cause skin irritation and carry other chemicals across the skin into the bloodstream.
What to Look For?
• Polyethylene Glycol
• PEG-150 Distearate
• PEG 6000 Disterate
• PEG 80 Sorbitan Laurate
What is it?
Petroleum is used in grooming products as a solvent because it creates lather. However, it is highly flammable and can damage lung tissue and nerve cells.
What is it?
Plasticizing chemicals used in grooming products to help fragrance stick to the skin or to soften products but may cause hormone disruption and damage the kidneys and liver.
What to Look For?
• BBP: butyl benzyl phthalate
• DBP: di-n-butyl phthalate
• DEHP: di-(2-ethylhexyl) phthalate
What is it?
Chemical cleaning agents that are often found in grooming products to help clean hair. They strip hair of natural oils that help keep it hydrated, which can often lead to a dry, dull coat and can cause skin irritation.
What to Look For?
• Ammonium lauryl sulfate
• Sodium lauryl sulfate
• Sodium Myreth Sulfate
• TEA Lauryl Sulfate
What is it?
Sulfites are used as preservatives in grooming products but can cause headaches, rashes, and difficulty breathing.
What is it?
Talc is used in products to absorb moisture and improve consistency. However, it may contain asbestos, which is known to cause cancers in and around the lungs when inhaled.
What is it?
Titanium dioxide is used as a pigment in grooming products. However, it is considered possibly carcinogenic.
What is it?
Triclocraban is used as a disinfectant in grooming products. However, it is known to interfere with the body's natural hormones.
What is it?
Triclosan is added to many products to reduce or prevent bacterial contamination but can cause skin irritation and allergic reactions.
What to Look For?
Triclosan