Clean Ingredients

Grooming

Care for your pet’s skin and fur with safe and

effective ingredients made from plants

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What's Inside

What is it?

Naturally derived

What does it do?

Removes impurities, brightens both white and colored coats, and eliminates odors

What is it?

Plant extract

What does it do?

Soothes irritated skin

What is it?

Naturally derived

What does it do?

Soothes irritated skin

What is it?

Natural oil

What does it do?

Smoothes microwrinkles in skin and coat to eliminate frizziness

What is it?

Plant-derived oil

What does it do?

Relieves itching and irritation

What is it?

Natural wax

What does it do?

Natural occlusive and humectant to attract and lock in moisture

What is it?

Derived from sugar beets

What does it do?

Humectant, which draws moisture to the skin and coat

What is it?

Derived from coconut oil

What does it do?

Natural preservative

What is it?

Natural wax from the leaves of the carnauba palm

What does it do?

Natural occlusive, which forms a protective layer to lock in moisture

What is it?

Plant-derived essential oil

What does it do?

Natural scent

What is it?

Derived from coconut oil

What does it do?

Thickens and emulsifies ingredients

What is it?

Plant-derived soap

What does it do?

Cleans and conditions

What is it?

Finely ground oatmeal

What does it do?

Forms a protective layer to lock in moisture

What is it?

Derived from coconut and palm oil

What does it do?

A moisturizing agent and emulsifier

What is it?

Derived from guar seeds

What does it do?

Conditioner

What is it?

Plant-based

What does it do?

Natural thickener

What is it?
Natural essential oil

What does it do?

Natural occlusive that locks in moisture

What is it?

Plant-derived oil

What does it do?

Helps retain and balance moisture to reduce irritation and dryness

What is it?

Plant-derived essential oil

What does it do?

Natural scent

What is it?

Natural essential oil

What does it do?

Natural scent

What is it?

Natural salt

What does it do?

Keeps the pH perfect for your pets

What is it?

Natural essential oil

What does it do?

Natural scent

What is it?

Coconut soap

What does it do?

Cleanser

What is it?

Plant extract

What does it do?

Softens and conditions skin

What is it?

Plant extract

What does it do?

A natural emulsifier

What is it?

Natural essential oil

What does it do?

Natural scent

What is it?

Natural essential oil

What does it do?

Natural scent

What is it?

Natural essential oil

What does it do?

Cleanser

What is it?

Natural essential oil

What does it do?

Natural scent

What is it?

Derived from coconut and olive oils

What does it do?

Natural humectant that draws moisture to the skin and coat

What's Never Inside

What is it?

A preservative used in grooming products that is a known carcinogen and skin irritant.

What to Look For?

Formaldehyde

What is it?

GMOs are believed to cause harm to the environment, farmers and community. The chemicals used to protect these crops run off into the water supply. GMO plant material is not allowed in organic products.

What is it?

Lanolin is used in grooming products to lock in much-needed moisture and prevent water loss. However, it also is an irritant and can cause allergic reactions.

What to Look For?

Lanolin

What is it?

Mineral oil is commonly used in grooming products to lock in moisture to skin but also blocks and clogs pores, impacting the skins ability to remove debris and toxins. It often comes from petroleum.

What to Look For?

• Mineral Oil
• Paraffin
• Paraffinum Liquidum
• Synthetic Wax
• Petrolatum
• Ceresine Isoparaffin

What is it?

Chemical preservatives that prevent growth of bacteria or mold but are known to cause hormone disruption and cause environmental damage. They have also been found to accelerate skin aging, skin rashes and allergies.

What to Look For?

• Methylparaben
• Ethylparaben
• Isobutylparaben
• Propylparaben
• Heptylparaben

What is it?

Synthetic chemicals found in grooming products as a thickener, softener, or to attract moisture but can cause skin irritation and carry other chemicals across the skin into the bloodstream.

What to Look For?

• Polyethylene Glycol
• PEG-150 Distearate
• PEG 6000 Disterate
• PEG 80 Sorbitan Laurate

What is it?

Petroleum is used in grooming products as a solvent because it creates lather. However, it is highly flammable and can damage lung tissue and nerve cells.

What is it?

Plasticizing chemicals used in grooming products to help fragrance stick to the skin or to soften products but may cause hormone disruption and damage the kidneys and liver.

What to Look For?

• BBP: butyl benzyl phthalate
• DBP: di-n-butyl phthalate
• DEHP: di-(2-ethylhexyl) phthalate

What is it?

Chemical cleaning agents that are often found in grooming products to help clean hair. They strip hair of natural oils that help keep it hydrated, which can often lead to a dry, dull coat and can cause skin irritation.

What to Look For?

• Ammonium lauryl sulfate
• Sodium lauryl sulfate
• Sodium Myreth Sulfate
• TEA Lauryl Sulfate

What is it?

Sulfites are used as preservatives in grooming products but can cause headaches, rashes, and difficulty breathing.

What is it?

Talc is used in products to absorb moisture and improve consistency. However, it may contain asbestos, which is known to cause cancers in and around the lungs when inhaled.

What is it?

Titanium dioxide is used as a pigment in grooming products. However, it is considered possibly carcinogenic.

What is it?

Triclocraban is used as a disinfectant in grooming products. However, it is known to interfere with the body's natural hormones.

What is it?

Triclosan is added to many products to reduce or prevent bacterial contamination but can cause skin irritation and allergic reactions.

What to Look For?

Triclosan