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The Best Ingredients From Nature

Nature is a powerful force. So are the natural ingredients in our products! Our formulas use plant-based active ingredients that effectively tackle your pet's skin and coat issues, so you can be confident about what goes in their body.

The Best Ingredients from Nature

Our products are vet formulated and powered by nature. That means we use the most effective plant-based active ingredients.

No secrets

You deserve to know exactly what's going onto and into your pet. That's why we list every single ingredient and never hide anything. We also strive to answer any questions or concerns you might have.

No Nasty Stuff

To ensure the highest level of safety, we avoid harmfull chemicals to help dogs and cats live their best lives, as nature intended.


No Nasty Stuff

To ensure the highest level of safety, we avoid harmfui chemicals to help dogs and cats live their best lives, as nature intended.


The Never List

Why it's bad?
Chemical cleaning agents that are often found in grooming products to help clean hair. They strip hair of natural oils that help keep it hydrated, which can often lead to a dry, dull coat and can cause skin irritation.

What to look for?
• Ammonium lauryl sulfate
• Sodium lauryl sulfate
• Sodium Myreth Sulfate
Why it's bad?
Chemical preservatives that prevent growth of bacteria or mold but are known to cause hormone disruption and cause environmental damage.

What to look for?
• Methylparaben
• Ethylparaben
• Isobutylparaben
• Propylparaben
• Heptylparaben
Why it's bad?
Plasticizing chemicals used in grooming products to help fragrance stick to the skin or to soften products but may cause hormone disruption and damage the kidneys and liver.

What to look for?
• BBP: butyl benzyl phthalate.
• DBP: di-n-butyl phthalate.
• DEHP: di-(2-ethylhexyl) phthalate.
Why it's bad?
Synthetic chemicals found in grooming products as a thickener, softener, or to attract moisture but can cause skin irritation and carry other chemicals across the skin into the bloodstream. .

What to look for?
• Polyethylene Glycol
• PEG-150 Distearate
• PEG 6000 Disterate
• PEG 80 Sorbitan Laurate
Why it's bad?
Often found in grooming products as a preservative and deodorizer. It may cause irritation, dry the skin, or even have a stinging sensation.

What to look for?
• Isopropyl alcohol
• Benzyl Alcohol
• Ethyl Alcohol
Mineral Oil
Why it's bad?
Mineral oil is commonly used in grooming products to lock in moisture to skin but also blocks and clogs pores, impacting the skins ability to remove debris and toxins. It often comes from petroleum.

What to look for?
• Mineral Oil
• Paraffinum Liquidum
• Petrolatum
• Ceresine Isoparaffin
• Paraffin
• Synthetic Wax
Why it's bad?
Pesticides used to manage and kill mosquitoes, fleas, flies, moths, ants. They can have adverse side effects on dogs and cats including skin irritation, weakness, and difficulty breathing.

What to look for?
• Pyrethrin
• Pyrethrum
• Permethrin
Why it's bad?
Cellulose is used as a filler in supplements but dogs do not have the enzyme to break it down, making it indigestible to them.

What to look for?
• Microcrystalline Cellulose
• Cellulose
• Methylcellulose
Why it's bad?
An additive used in supplements to prevent sticking and clumping. They can cause indigestion as well as immune system suppression.

What to look for?
• Magnesium Stearate
• Vegetable stearate

Join The Movement To Clean Up Pet Products

We are so excited about our new line of products that we can't keep quiet about it! And why would we want too? Our ingredients have been vetted by vets, and they're safe for pets with allergies or sensitivities. Plus, you'll know exactly what's going onto your furry friend because each ingredient is listed on the package. Say goodbye to harmful chemicals as well - all of ours are naturally based and full of things from nature like herbs and essential oils!